one two-men design studio
RUNIA is a design studio based in Groningen, owned by Martijn Runia. He is a designer who crafts beautiful visual identities and interfaces.
With the combination of branding and design he creates products and brands that look and feel right; in a way that transcends beyond the discipline or medium.
To achieve this he workes closely with startups in order to enhance their business. And initiate original concepts like event app Wedo, videomagazine Lokal and co-founded Tapart, which enhances the museum visit experience. Currently he is designing several new websites for Pijper Media like Playboy, Panorama, Nieuwe Revu and many more.
In 2015 he worked around the world, but after months of travel he returned with a backpack full of inspiration and is now back in Groningen.
Most clients see him as a creative partner or as an extension of their team. He can be beneficial in the following fields:
Strategy & concepts
Every good project starts with a great concept. It is the core of a brand or startup and the base of your actions. Thats why we start with the concept instead of rushing ahead with design. We try to find your motivations and use that to bring a brand or startup to life. Visual identities or web- & appdesigns are better when we put more thought into the concept. This ensures every detail right and ensure all communication is consistent.
Visual identity litteraly shapes an organisation. But to be honest I don’t sit down and design visual identities, they usually come to me based on what I hear, see and read during our sessions. This happens by using what information I collect to find the underlying concept and start crafting a look and feel that fits. When we hit gold and I recieve a smile, I design the products and give them a consistent branding.
From visual identities with matching campaign material to music artwork and posters, I design for a wide variety of projects. All the designs are based on the identity we created together and is consistent with the visuals that already exist, unless you want to shake things up a little off course ;). See me as creative partner that visualises your needs in a wide range of products.
Design & development
So let’s talk about products! You want one and I want to make one. I design intuitive interfaces for pretty much everything that has a screen, whether it’s a responsive website or a mobile app. I take a helicopter view to design something that communicates the right message to your audience and dive in the smallest details to improve the experience of the application.
Marketing & media
Good communication benefits from an appropriate medium. It may be a social media campaign, a movie or a traditional poster. The medium we choose depends on the audience you want to reach. In most cases it’s good to choose several different media to make a bigger impact. Therefore my designs are widely accesible for digital, paper, film and visual media. With the use of online tracking tools we can measure the impact and adjust our strategy accordingly.
A corporate identity can only be of real value if the right tools are available for the client. Together we can create smart tools that will be used to communicate your message easily and independently. This could include a style guide using all graphic material or evem a Mailchimp newsletter template. Websites use the visual RUNIA CMS that allows you not only to adjust text and images but also change the layout or add extra pages. So you have full control over your brand or startup.
If you prefer to read from paper and see a selection of my work. Receive the beautiful crafted yearbook with a selection of projects.
Clients like to work with RUNIA because he is independent, flexible and invest in a longtime relationship. They consider him as an creative extension of their team, looking for ways to enhance business by diving in the smallest interface details and zoom out to look at your position in the market.
Every good project starts with a great concept. It is the core of a brand or startup and the base of your actions. Thats why a project starts with a good conversation instead of rushing ahead with design. Finding your motivations and goals and use them to bring a brand or startup to life.
By setting goals and motivations above the medium we choose a strategy that fits your needs and budget. This can be a website, a video or some good old posters. But in most cases it’s good to spread the budget over multiple media and time.
Let's work together
Curious about what we can do together? Please do get in contact!