In the summer of 2014, Tapme Media asked me to work together on Tapart; a cross platform application for museums. I was asked to create the total visual identity and application for Tapart.
Tapart improves the interaction and involvement of visitors before, during and after a visit to the museum. With the Tapart-app every museum can easily create their own application and fully control the features and style. Tapart is already in use in the Groninger Museum.
The colors of the visual identity are inspired on a painting of Ambrosius Bosschaert de Oude.
I wanted to create a logo that can be used in combination with art but also clearifies the way Tapart is like an overlay. I created one logo, with different versions, that can be used in several ways depending on the communication purpose and the combination with an object. The slogan "please do touch" is a nod to the many "don't touch" signs that you find in museums and refers to the touchscreen of the tablets and smartphones.
Visitors download the application in the App Store or get a tablet at the museum.
With Tapart people can discover art and save them to their own collection. They can participate in tours provided by the museum or create their own tours. The app easily maps out a route through the museum. With the use of iBeacons in the museum it's possible to get additional information about an object right on your tablet or smartphone.
Smartphone & Tablet
What's so great about Tapart is that it can be used on all Apple and Android devices.
During the design process it was a real challenge to create a universal design and interface that gives the best user experience on all devices. To give museums full access and freedom with their apps we choose to create a webapp instead of a native app. With a webapp the museum can directly edit or add content without the need to update.
The iBeacons technology is seamlessly integrated with Tapart. IBeacons are small wireless sensors that can be attached to any location or object. They broadcast a tiny radio signal which smartphones and tablets with the Tapart-app can recieve and interpret, unlocking micro-location and contextual awareness.
Are you interested in using Tapart for your museum or do you want to get more information about the platform? Please visit www.tapart.eu and receive a brochure. If you want to enjoy the real experience you can visit the Groninger Museum in The Netherlands.
Pssst. Did you know that the Tapart platform can also be used for a zoo, theme park, small gallery or a warehouse?